behavior information modeling

For thirty years we've been getting very good at Building Information Modeling: every beam, every duct, every clash, tracked to the millimeter. It's a magnificent way to describe a building, and it says almost nothing about the person standing inside it.

I keep circling one reframing. Keep the letters, change the noun. Building Information Modeling becomes Behavior Information Modeling: the same rigor and the same appetite for data, pointed at how a room acts on the body instead of how the structure holds itself up. Ceiling height, daylight, the curve of a wall, the plants in the corner. None of that is decoration. It's input, and the mind has outputs.

The honest version of the claim is small. I can't measure your cortisol from a floor plan and I'll never pretend to. What I can do is score a design against the neuroarchitecture and evidence-based design research that already exists, estimate the direction it pushes you, and show my work so you can argue back.

NeuroSpace was the first crack at it and Sensi was the second. Neither is finished science. But the data layer is real, it's buildable today, and somebody has to teach our models that a facade is a public health decision before we pour the next one.